STUDIO LUMA PRESENTS A COMMERCIAL PHOTOGRAPHY WORKSHOP
Led by: Tomasz Albin
14–15 June 2014
Studio LUMA, Ślusarska 9
During this two-day workshop, Tomasz Albin will show participants what work in top advertising agencies and clients in the Polish market looks like today. He will provide answers to the questions, “What does a week in the life of a professional photographer look like?”, “Where is the boundary between a trade and artistic work?”, “How much postproduction is there in commercial photos?” and “How do you become an advertising photographer?”
The workshop will include:
- a review of participants’ portfolios
- a lecture on the advertising market based on selected projects from Tomasz Albin’s portfolio, discussed with regard to CGI, social, competition and commercial campaigns, copyright, pay, working with agencies and the influence of artistic projects on one’s career
- “Light direction and modifiers”: practical exercises on the basics of directional lighting using various light modifiers, ways of measuring light and use of available light and flash
- “Dynamics and gravity” – practical workshop showing how to work with a specialist lighting system in order to freeze action.
Participants are requested to bring their work in digital form or as a printed portfolio.
There is a maximum of three projects (no more than eight photos per series) or 20 individual photos.
Cost of workshop: 300 PLN
Number of participants: 15
Register by: 8 June 2014
Register by sending an email to: email@example.com
Participation on a first-come, first-served basis.
Tomasz Albin – graduate of the University of Arts in Poznań, lecturer and co-founder of the Collegium Artis educational project. He has been working as an advertising photographer for years, and is currently represented by the Shootme Warsaw agency. His work has been published in photo books including Still Life Selected Views2008 and 2009 and Luerzer’s Archive 2008 and 2009. The recipient of many awards with the Saatchi & Saatchi agency, including the Silver Drum and Silver KTR in 2010, Silver and Bronze KTR in 2009 and Bronze EPICA and Gold KTR in 2008.
A COMMERCIAL PHOTOGRAPHY WORKSHOP